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Fashioning a successful startup

The members of CrossLabel, from left, are Ryan D'Souza, Eliza Lee, Kareem Kwong and Jason Du.

UTSC team gets a boost from Enterprise Toronto


A team with three U of T Scarborough students has won the first UTSC Entrepreneurship Competition – and they’ve only been at it for 50 days. 

The competition awarded a $5,000 prize from Enterprise Toronto to the team and their project, CrossLabel, a platform that will connect global fashion retailers with consumers looking for unique clothing from around the world.

“We’re so grateful to have been selected,” says Jason Du, who is graduating this year from UTSC’s  Management Co-op program. “This funding will allow us to work even harder and pay for services such as servers, marketing and communication tools.”

Enterprise Toronto will also provide training and mentoring for the team as they work to launch a beta version of their site and get their server running.

The other members of the team are Kareem Kwong, a UTSC Management Co-op graduate, Ryan D’Souza, who is graduating from Co-op Computer Science, and Eliza Lee, a recent graduate of the Sauder School of Business at UBC. The team began developing their idea only 50 days ago, working mostly out of coffee shops.

What makes CrossLabel unique, says Du, is that they have found a solution that, by recommending and matching a global selection of clothing products to consumers around the world, benefits both retailers and consumers.

“Our competitors either have a large number of brands, or a good discovery system,” he says. “CrossLabel combines both a good selection and a recommendation engine so we can connect the right people to the right product.”

© University of Toronto Scarborough