'1 Love UTSC' campaign takes off
Jan 27, 2012
|Ayan Talukder and Pagalavan (Pags) Thavarajah (Photo by Ken Jones)
A new student union campaign is spreading the love by uniting all
UTSC students under one banner.
Launched by the Scarborough Campus Students' Union (SCSU) in early
November 2011, the '1 Love UTSC' campaign is the brainchild of city
studies, human geography and economics student Ayan Talukder.
“If you look at the I Love New York and 1 Love Toronto
campaigns, they were all about bringing together different communities
as one,” says Talukder. “That’s what 1 Love UTSC is
all about – creating a sense of community that all UTSC students
Members of 1 Love Toronto had no problem with lending the concept
to the UTSC campaign, which is non-profit. Once a logo was
created, t-shirts were made to see whether UTSC students liked the new
brand. That’s when the popularity of the campaign
“We were looking for a creative and relevant brand that
represents the whole UTSC community, something to bring us together on
a happy, high-spirited level,” says Pagalavan
(Pags) Thavarajah, president of the SCSU.
When the campaign was first posted on Facebook it went from less
than fifty ‘likes’ to more than a few hundred in only a
“When you buy clothing on campus most of it only has the U of
T logo, and the U of T name recognition is great, but we wanted
something our students could wear that shows proud support for the
UTSC campus in a fashionable way,” says Thavarajah.
It’s not only students getting excited about the new swag;
staff and faculty are also scooping up shirts and tuques. And the
enthusiasm has spread to other campuses, with members of the student
union at St. George and Mississauga, as well as York University,
expressing interest in doing something similar.
“It’s been a powerful campaign that’s gone viral
and the support has been just amazing,” adds Thavarajah.
Recently, UTSC students organized a skating event at the
Harbourfront Centre under the 1 Love UTSC banner, helping various
community groups collect a combined 12,000 gift donations for
CTV’s Toy Mountain in the process. The plan is to organize more
1 Love UTSC events this year.
“Hopefully we can move forward with it and organize more
events that promote the UTSC community as a whole,” says