Doug McCormick, UTSC grad and Entrepreneur
Doug McCormick is an Ontario Entrepreneur-Of-The-Year recipient and a graduate (1977) of the University of Toronto, Scarborough with a B.A., majoring in Economics. He also holds an M.B.A. (1978) from the Schulich School of Business.
Doug has fond memories of his time at UTSC, and is grateful for an education that served him well throughout his career. He credits two UTSC professors, in particular, for the inspiration and encouragement they provided. Doug was teaching assistant for his mentor, the late Lorie Tarshis, past chair, department of social sciences and also for Mike Krashinsky, past chair, department of management.
Doug began his career in the field of packaged goods marketing, first with Procter & Gamble and later at Cadbury Schweppes. He then ‘took a sabbatical’ to travel around the world for 1½ years, realizing a long-held dream.
Returning to Canada in 1985, Doug and two partners founded ICOM, a start-up venture seeking to bring the then-new discipline of database marketing to the packaged goods industry. As innovators in developing award-winning computerized production systems, the company enjoyed success from the outset. Revolutionary for its time, ICOM pioneered the massive scale collection of consumer-level purchase data in the packaged goods field, and provided clients the means to leverage this information for targeting consumers one-by-one. Starting with 3 partners, the company grew to employ more than 300 staff, and successfully expanded to the U.S.A., which became 85% of revenues. ICOM was selected one of the 50 Best Managed Private Companies in Canada and one of the Top 10 Small & Medium Employers in Canada. In 2006, Doug and his partners sold ICOM to LoyaltyOne (Air Miles), and left the company.
On August 16, 2011, Doug returned to UTSC for a tour of the new Instructional Centre, the Department of Management’s Finance Lab and visited with Professor Mike Krashinsky, a reunion some 34 years in the making.
Doug is currently retired and living with his wife and two children in the Leaside area of Toronto.
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